Nothing Phone 1 pre-order reservations start today
You can finally put money toward the Nothing Phone 1 – provided you can join an exclusive club. Nothing has opened pre-order reservations for its first smartphone using an invitation code system. Private community members go first, and will have 48 hours to use their code, place a £ 20 (roughly $ 25) non-refundable deposit and secure an order opportunity on July 12th. Everyone else can sign up for a waiting list that will deliver invitations in batches.
If you do go ahead with an order, Nothing will deduct the deposit from the purchase and supply a further £ 20 credit to use toward either a Phone 1 accessory or Ear 1 earbuds. The company hasn’t yet revealed the price of the phone itself. As Nothing warned earlier, the Phone 1 won’t officially come to North America outside of a closed beta for a handful of private community investors. The device should work, but won’t have full support.
If the pre-order strategy sounds familiar, it should. Nothing founder Carl Pei’s former outfit OnePlus used an invitation system for years. The effect may be similar. Invitation-based orders help manage tight supply (by controlling sales and improving demand estimates) while creating a cachet that might spur demand. It’s not clear when you’ll get to order a Phone 1 on a whim, but don’t be surprised if you end up waiting awhile.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.