Coca-Cola Leans Into a New Market (Pepsi Is Already There)

For decades Coca-Cola (KO) – Get Free Report and PepsiCo (PEP) – Get Free Report have battled about which had the better-tasting cola. That led to the famous “Pepsi Challenge” marketing campaign, which kicked off in 1975 and has been used periodically since then.

The premise was simple. People were asked to sample both Pepsi and Coke in a blind taste test and, at least according to the ads, Pepsi was the overwhelming winner.

In reality, people swear by one brand over the other, and the “which is better?” question is really just for marketing campaigns and individual tastes.


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